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What I worked on:
Environmental graphics
Sub-branding

Fitness Playground Surry Hills

Local Surry Hills gym, Fitness Playground, was expanding and taking over the top floor of their current building. This was to be fitted out with new lifting platforms, a track, a functional training area and cardio area. The look and feel of the top floor was like a New York loft.

This provided an opportunity to introduce vintage-inspired, typographic motivational quotes to enhance the gym walls. The collection of artwork also includes a striped wall which emulates some of the modern modular structure of the top floor interior. The artwork intention was to evoke energy, diversity and empower gym-goers.

The graphics were an additional medium to the newly renovated top floor of Fitness Playground. The evidence of success? When you witness gym patrons taking photos of, and sometimes with, the motivational quotes.

Fitness Playground Surry Hills

Local Surry Hills gym, Fitness Playground, was expanding and taking over the top floor of their current building. This was to be fitted out with new lifting platforms, a track, a functional training area and cardio area. The look and feel of the top floor was like a New York loft.

This provided an opportunity to introduce vintage-inspired, typographic motivational quotes to enhance the gym walls. The collection of artwork also includes a striped wall which emulates some of the modern modular structure of the top floor interior. The artwork intention was to evoke energy, diversity and empower gym goers.

The graphics were an additional medium to the newly renovated top floor of Fitness Playground. The evidence of success? When you witness gym patrons taking photos of, and sometimes with, the motivational quotes.

Fitness Playground Darwin

Fitness Playground was growing and their new venture was to open a gym in Darwin. The acquired premises provided a lot of space to play with. Justin and Jeremy decided it was necessary to create zones to separate areas. Taking the Fitness Playground logo typeface (an altered Avenir Next Condensed) I created 6 new zones: Climb, Zen, Run, Lift, Fight, and The Jungle.  

I proposed Justin and Jeremy use neon lights for this project, which they trusted and encouraged. The use of neon lights in Darwin was the start of a new visual element adding to the Fitness Playground brand.

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Fitness Playground Newtown 

In their Newtown location, Fitness Playground created two new spaces where gym-goers would have more space to ‘Focus’ on weighted exercise and a dedicated ‘Run’ area. I wanted to use a similar visual language I had previously implemented in The Bunker gym and carry it through to the Newtown gym. The thick striped lines show movement and the use of bold italic typeface helps reinforce it.

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Team

Client: Justin Ashley, Jeremy Johnson & Serra Burmin
Graphic design: Alice Lo
Photography: Tina G Lee
Signage: Signwave 
Client: Justin Ashley, Jeremy Johnson & Serra Burmin
Graphic design: Alice Lo
Photography: Tina G Lee
Signage: Signwave 
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alicekllo@gmail.com
0466 713 277

Copyright Alice Lo