01_Industrie_Logo

What I worked on:
Brand identity design
Brand rollout
Packaging

Industrie Menswear Clothing

Industrie Menswear Clothing felt their existing Industrie logotype was no longer current nor did it effectively reflect their brand ideals. They wanted to revitalise the logotype to reflect their target audience… “A modern, masculine, tough and cool male”. After testing several different options, the solution was found through simplifying the existing logotype. This maintained recognisable characteristics that Industrie’s current clientele would still associate with the brand, but in a modernised fashion..

Logo Rollout

Window Design

04_Industrie_Signage
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06_Industrie_Window2

Packaging Design

Expanding beyond their attire range, Industrie developed a series of hair products and shaving cream. The new products needed to appeal to their ‘everyday male’ target market, which resulted in the clean, modern, no-frills design. The grooming kit was a charity fundraiser with all profits going to The Cure Cancer Foundation.

Team

Brand development: Bella Taylor & Alice Lo
Brand identity and development: Alice Lo
Brand rollout: Alice Lo
Packaging Design: Alice Lo
Photography courtesy Industrie Menswear Clothing
Brand development:
Bella Taylor & Alice Lo
Brand identity and development:
Alice Lo
Brand rollout:
Alice Lo
Packaging Design:
Alice Lo
Photography courtesy Industrie Menswear Clothing
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Get in touch alicekllo@gmail.com.

Say hello
alicekllo@gmail.com
0466 713 277

Copyright Alice Lo