Industrie Menswear Clothing felt their existing Industrie logotype was no longer current nor did it effectively reflect their brand ideals. They wanted to revitalise the logotype to reflect their target audience… “A modern, masculine, tough and cool male”. After testing several different options, the solution was found by simplifying the existing logotype. This maintained recognisable characteristics that Industrie’s current clientele would still associate with the brand, but in a modernised fashion.
Expanding beyond their attire range, Industrie developed a series of hair products and shaving cream. The new products needed to appeal to their ‘everyday male’ target market, which resulted in the clean, modern, no-frills design. The grooming kit was a charity fundraiser with all profits going to The Cure Cancer Foundation.
Brand direction – Bella Taylor & Alice Lo
Brand identity – Alice Lo
Brand rollout – Alice Lo
Packaging Design – Alice Lo
Photography courtesy Industrie Menswear Clothing
© Copyright Alice Lo