What I worked on:
Brand visual identity
Website design & build
LZL
Up-and-coming Australian designer Larry Leong is establishing a name in the handbag industry with her bright, modern, geometric styles. Her bags are high-end with a matching expensive price tag. Having started the LZL brand in 2015, Larry decided the logotype and website needed a revamp since gaining a lot of attention in the press (Nylon magazine and Vogue have featured LZL).
After going through different iterations of the logotype we settled on changing the logotype to a thicker sans serif font to suit the bags.
With the website we wanted the high-impact photographic style to be the core focus with the home page acting as a designer catalogue.
Visit lzl.com.au
Website Design
Team
Team
Client: Larry Leong
Project Manager: Abby Allen, Neon Butterfly
Brand strategy: Abby Allen, Neon Butterfly
Copywriting: Abby Allen, Neon Butterfly
Brand identity and development: Alice Lo
Website design and build: Alice Lo
Photography: Zac Stone
Art Direction: Larry Leong
Client:
Larry Leong
Project Manager:
Abby Allen
Brand strategy:
Abby Allen
Copywriting:
Abby Allen
Brand identity and development:
Alice Lo
Website design and build:
Alice Lo
Photography:
Zac Stone
Art Direction:
Larry Leong
