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LZL

Up-and-coming Australian designer Larry Leong is establishing a name in the handbag industry with her bright, modern, geometric styles. Her bags are high-end with a matching expensive price tag. Having started the LZL brand in 2015, Larry decided the logotype and website needed a revamp since gaining a lot of attention in the press (Nylon magazine and Vogue have featured LZL).

After going through different iterations of the logotype we settled on changing the logotype to a thicker sans serif font to suit the bags.

With the website we wanted the high-impact photographic style to be the core focus with the home page acting as a designer catalogue.

Visit lzl.com.au 

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WEBSITE

TEAM

Team

Client – Larry Leong
Project ManagerAbby Allen, Neon Butterfly
Brand strategyAbby Allen, Neon Butterfly
Copywriting Abby Allen, Neon Butterfly
Brand identity – Alice Lo
Website design and build – Alice Lo
PhotographyZac Stone
Art Direction – Larry Leong

Client:
Larry Leong
Project Manager:
Abby Allen
Brand strategy:
Abby Allen
Copywriting:
Abby Allen
Brand identity and development:
Alice Lo
Website design and build:
Alice Lo
Photography:
Zac Stone
Art Direction:
Larry Leong

Say Hello

Say Hello

© Copyright Alice Lo