After going through different iterations of the logotype we settled on changing the logotype to a thicker sans serif font to suit the bags.
With the website we wanted the high-impact photographic style to be the core focus with the home page acting as a designer catalogue.
Client – Larry Leong
Project Manager – Abby Allen, Neon Butterfly
Brand strategy – Abby Allen, Neon Butterfly
Copywriting – Abby Allen, Neon Butterfly
Brand identity – Alice Lo
Website design and build – Alice Lo
Photography – Zac Stone
Art Direction – Larry Leong
Brand identity and development:
Website design and build:
© Copyright Alice Lo