Matthew Caldicott and Erwin Afinidad approached us to create a brand for their new business, Nourished Nutrition - a local producer of health products. Their passion and drive to start Nourished Nutrition was a result of their enthusiasm for maintaining a healthy lifestyle.
We began by undertaking a Discovery Session workshop. This allowed us to identify Nourished Nutrition's brand pillars and brand positioning for the business and their products. These outcomes were collated into a brand blueprint document, which was then utilised as a guide in executing the brand design and will also serve in providing direction for future marketing.
Nourished Nutrition's first product was an all-in-one supplement blend. Conceptually, the tub represents the human body, with the horizontal split in the design connoting that Nourish + Repair looks after both your outer and inner body. The three flavours are differentiated by vibrant colours that represent the energy the supplements provide.
We worked with photographer, Tina Lee, to compile a series of professional images for Nourished Nutrition to promote their products. The styling represents the ‘wholesome’ vibe of the brand. In addition to the products we also featured smoothie serving suggestions for the supplement blends.
The brand launched in June 2017, and Nourished Nutrition have continued to grow. We have since collaborated to develop sachet designs for their core product Nourish + Repair, as well as working with them on the release of their Marine Collagen and Apple Cider Vinegar supplement products.
Client – Matthew Caldicott and Erwin Afinidad
Brand strategy – Alice Lo
Brand identity and development – Alice Lo and Mary Faber
Packaging Design – Alice Lo
Art Direction – Alice Lo
Copywriting – Matthew Caldicott
Photography – Tina G Lee
Website Design & implementation – Alice Lo and Mary Faber
© Copyright Alice Lo