Matthew Caldicott and Erwin Afinidad approached us to create a brand for their new business, Nourished Nutrition - a local producer of health products. Their passion and drive to start Nourished Nutrition was a result of their enthusiasm for maintaining a healthy lifestyle.
We began by undertaking a Discovery Session workshop. This allowed us to identify Nourished Nutrition's brand pillars and brand positioning for the business and their products. These outcomes were collated into a brand blueprint document, which was then utilised as a guide in executing the brand design and will also serve in providing direction for future marketing.