The Bunker is a standalone boutique gym under the ownership of Fitness Playground. Established in 2018, the gym is based in Surry Hills, Sydney. Its world-class gym equipment along with a shiny fit-out makes The Bunker a must-go-to for all adrenaline gym junkies focused on performance.
I was involved with leading and setting the design standard for the website.
Design and build a website:
The health-conscious gym junkie that cares about performance.
A desktop and a mobile-friendly website informing users services offered at the gym and driving leads.
Designing for the user
John’s current gym is always busy
Has different levels of gym goers
The website was designed with the priority placed on mobile responsive and user-friendliness – a large percentage of their current members visit their website on their phones. The user experience I pushed was similar to Instagram—continued scrolling to increase engagement. I populated the site with high impact imagery to inspire users to sign up to the gym.
The content was strategically placed to give people ‘a reason to purchase’. It’s easy to assume our users only wanted to see images of fit people working out but, with the insights we had, we included a short intro video, images of the new facilities and trainer profiles.
The aesthetics for the website to reflect the brand had to be;
Client: Justin Ashley & Serra Burmin
Creative direction: Alice Lo
Graphic design: Alice Lo & Suharyanto Putra
Developer: Andy McLennan
Copywriting: Justin Ashley, Hannah Ghaus & Joh Parsons
Photography: Tina G Lee