What I worked on:
Brand identity
Art direction
Packaging
Vive Protein Energy Snack
For this project, the client, Ishak, approached me to create the packaging for his new business venture; Vive. Their product, energy snack bars, were to be produced in 4 flavours and to be high in protein, dairy free, soy free, with no refined sugar and vegan friendly.
Ishak requested the brand and packaging be authentic, earthy and unique. A bar that would stand out from competitors.
I developed hand-rendered lettering (with forms inspired by Helvetica) to use in the logo and packaging. This created a fun and natural look since their bars were 100% natural.
The brand and bars were launched in 2016. The healthy snack bars also sold on eatvive.com and are shipped internationally.
Team
Client: Ishak Valimohamed
Brand Visual Identity: Alice Lo
Graphic Design: Alice Lo
Art Direction: Alice Lo
Photography: Tina G Lee
Photo retouching: Adrian Dharma
Food styling: Maggie Lo
Client: Ishak Valimohamed
Brand Visual Identity: Alice Lo
Graphic Design: Alice Lo
Art Direction: Alice Lo
Photography: Tina G Lee
Photo retouching: Adrian Dharma
Food styling: Maggie Lo
Copyright Alice Lo